Registrato: 09/07/19 02:46
Submitted 2019-01-05 11:51:29 Whether traveling for work or leisure , often or just every once in a while, sleep and new locations seems to be a bad combination for many people. Many factors can impact your body's circadian rhythm, and when you travel to a different time zone, getting a good night鈥檚 sleep can be a struggle.
Luckily, jet lag isn't a new phenomenon, so scientists and ordinary people alike have devised several tips and tricks to help overcome it. Even though you might not have as great of a sleep as at home on your cool memory foam mattress, here are a few tips you can try.
To ensure a better night's sleep, plan ahead so your body has time to adjust to the time zone of your destination. Three days before your flight leaves, you should adjust your bedtime to suit the time zone of your destination better. If you're going to a place where you'll lose time, go to bed an hour earlier and go to bed later if you'll be gaining time. It can take a day or longer for your body to naturally adjust to each time zone you skip. So, for every time zone that you鈥檒l be traveling over, adjust your sleep schedule by an hour every night before the trip.
Find an Accommodating Hotel
When most people are booking a hotel, they might look for free breakfast, premium cable television, or an Olympic-size pool. For business travel in particular, you should look into the sleep amenities of the hotel. Some hotels will offer things like blackout curtains, eye covers, a selection of pillows, and even a memory foam mattress king size.
Go Towards the Light
A core component of a good night's sleep is exposing yourself to light. It's how the body knows when to start shutting down and when to wake up naturally. When in a new destination, you should try and get as much light as possible during the late morning and early afternoon hours. Even if it feels like it's still 8 p.m. based on your home time zone, this extra light should help re calibrate your internal clock and help keep you awake until bedtime. Just be mindful to avoid blue light from electronics late at night, as these can keep you awake and cause troubles sleeping.
Adapt to Your Environment
When you get to your destination, try and sync up with the local time and sleep habits. If you arrive at 9 in the morning yet it's 3a.m. home time, do your best to stay awake for the rest of the day to better sync up. You can try taking a shower or changing your clothes if you're struggling to stay awake, and 20-minute power naps also prove helpful for some travelers. Consider sleeping on the plane to your destination so you鈥檙e more awake when you land and can hit the ground running.
If Only There for Two Days or Less, Stick to Your Schedule
In relation to the previous tip, if you鈥檙e only going to be at your destination for 48 hours or less, such as for a quick business trip, you should stick to your normal waking and sleeping schedule, if possible. It typically takes around two days to adjust to a different time zone, so by the time you would have adapted to the time zone, it would already be time to head home. Try and schedule meetings and other obligations during your peak waking hours to ensure productivity and alertness. John Wanamaker, a 19th century entrepreneur, once famously made the statement, ?I know that half of my advertising is wasted, I just don't know which half.? Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.
Advertising is, and has always been, part art and part science. With direct marketing, the science part takes center stage as there are common direct marketing measurements that can be utilized to verify the results of the advertising.
With the increased popularity of direct marketing, the success of advertising can be measured through a variety of common direct marketing methods such as cost per acquisition, cost per piece, and response rate.
Before continuing in describing these common direct marketing measurements in detail, it is beneficial to review one of the direct marketing tools needed to determine the success of the mailing. The most important direct marketing tool is the response mechanism. This is how you can gauge the success, or lack of success, of a direct mail campaign. This is the mechanism by which the prospect will use to respond - it may be a postcard to request more information, an 800 number to call, or a website address to place an order. You can than utilize this response to determine the success of the direct mailing.
The first of the most common direct marketing measurements is the cost per acquisition. The cost per acquisition can be determined by taking the total cost of the mailing and dividing it by the number of responses. For example, let's say the total cost of a mailing is $2,000 and 20 people respond. The cost per acquisition is $100. This is an important tool to find out if the cost to obtain a new customer is in line with the profits that you will receive.
The second of the most common direct marketing measurements is the cost per piece. To find the cost per piece, you would take the total cost of the mailing and divide it by the total number of pieces sent. For example, if the total cost of the mailing was $4,500 and you sent 2000 direct mail pieces, the cost per piece would be $2.25. This is an important figure to keep in mind, because by lowering the cost per piece (as long as the number of responses stays the same), you can lower t.